Blog

For more than three decades, I have been advising investors, publicly traded real estate companies, property owners, and hotel groups in France and across Europe on...

In France, it is sometimes easier to let a historic landmark fall into disrepair than to give it a new lease on life.
This statement may sound provocative.
Yet anyone who has e...

What makes a hotel brand endure is never predetermined. It is built, layer by layer, rooted in a specific region.
That’s what I observed recently at La Grée des Landes, n...

Another visit to Marrakech.
An investor road trip, 34 degrees, a fair amount of dust — and at the end of the day, a well-deserved stop at the Churchill Bar at...

Exupere reaches Google’s first page
The point is not search rankings.
The point is positioning accuracy.
This expression precisely defines the scope of activ...

This year, on April 12, 2026, Exupere is celebrating its seventh anniversary—and seven years is no small feat in an industry where, in the space of a single day...

It’s the Easter Bank Holiday weekend across Europe—a brief respite, and perhaps also a moment to step back and take a fresh look at the hospitality industry after the intense...

MIPIM 2026 drove the point home: the conversion of vacant office space into hotels is gaining momentum.
The financial case is compelling.
But one question remains: which...

Every year during MIPIM week in Cannes, a small economic miracle takes place.
If you’ve been to MIPIM, you’ll know exactly what I mean.
A modest €90 hotel ro...

A few days before MIPIM — a prospective reading
The first shockwaves are already visible: rising oil prices, airspace closures, supply chain disruptions. But...

As MIPIM in Cannes and IHIF in Berlin bring together global real estate and hospitality investors this March, a clear window of opportunity is emerging for i...