24 hours
Twenty-four hours after the SIMI closed its doors, here is what remains with me:
The general mood at SIMI? Cautious, to say the least. Conversations on the main stage reflected what everyone knows: the market is undergoing a major transformation, and a rebound is not on the horizon.
Yet behind the scenes, agreements are being made—discreetly, strategically, deliberately. This is particularly true in the hotel industry, where opportunities remain tangible despite the current climate. It is a reminder that transformation is not about perfectly timing the market, but about reading it clearly and positioning oneself accordingly.
Securing a partnership in the hotel sector in mid-December isn't just about ending the year on a high note. It's about entering 2026 with concrete projects already in the starting blocks—ready to go.
For those who see profound market upheavals not as obstacles, but as opportunities to rethink, reposition, and reinvent: the work continues.
#SIMI2025 #HotelRealEstate #RealEstateTransformation #Exupere www.exupere.org
