Size matters, but scarcity matters more.

SIZE MATTERS, BUT SCARCITY MATTERS MORE Interesting analysis on fixed costs and profitability thresholds. I’d add a nuance from experience: I once saw a 179-room hotel (outside the Eurozone) generating €4M in revenue with poor EBITDA—despite the size advantage. Overly standardized, commoditized approach. The same potential owner-investor was offered by EXUPERE a 42-key boutique hotel, same €4M revenue, but strong EBITDA. His reaction? “How can 40 rooms match 179?”

The answer: SCARCITY

Small hotels can offset structural disadvantages through distinctive positioning and premium pricing justified by exclusivity. When you create desirability, you transcend fixed-cost dilution logic.

Yes, size matters. But differentiation and perceived value matter more. Plus, location is never innocent.

Hotels with fewer than 50 rooms are gems—the very ones major groups try to emulate as they diversify. Small can be beautiful—if rare and desirable.

#HospitalityInvestment #BoutiqueHotels #HotelProfitability #LuxuryHospitality EXUPERE


Read comments (0)

Be the first to react

Will not be published

Sent!

Latest articles

No Concept - Just History

No Concept - Just History

April 4, 2026

It’s the Easter Bank Holiday weekend across Europe—a brief respite, and perhaps also a moment to step back and take a fresh look at the hospitality industry after the intense...

Converting Offices into Hotels: A Real Opportunity, an Underestimated Risk

Converting Offices into Hotels: A Real Opportunity, an Underestimated Risk

March 13, 2026

MIPIM 2026 drove the point home: the conversion of vacant office space into hotels is gaining momentum.
The financial case is compelling.
But one question remains: which...

MIPIM reflections.

MIPIM reflections.

March 10, 2026

Every year during MIPIM week in Cannes, a small economic miracle takes place.
If you’ve been to MIPIM, you’ll know exactly what I mean.
A modest €90 hotel ro...

Categories